We’re pleased to share the next step in Livery Place’s journey — the launch of a refreshed visual identity.
Livery Place has long been a familiar presence in Birmingham’s Colmore Business District and as the building continues to evolve, it felt like the right time for the brand to evolve with it. Owned by Watkin Property Ventures and managed by MK2 Real Estate, Livery Place is home to a growing mix of businesses, and this update reflects the direction we’re heading together.
The new identity is the first step in a wider programme of improvements planned for the building. Over the coming months, we’ll be focusing on enhancing shared spaces, tenant amenities and the overall day-to-day experience for everyone who works in or visits Livery Place. The aim is simple: to create a workspace that feels flexible, contemporary and welcoming.
A New Look, Inspired by the Building
The refreshed identity was developed with Becky Stewart of Storey Marketing, who helped bring together the character of the building, its flexible workspace offering and its prominent position in the city.
“The new brand identity for Livery Place embodies the revived quality and contemporary character of the building. At the core of the brand, a stylised cross anchors the visual identity, providing a subtle nod to the building’s flexible workspace offering and prominent gateway location into the Colmore Business District. With a rich, earthy green at its core, complemented by a bold, vibrant orange, the colour palette draws inspiration from the workspace interiors, radiating energy and confidence. Combined with the positioning statement ‘Workspace with Flex Appeal’, the reimagined identity firmly cements Livery Place as a distinctive and contemporary flexible workspace destination.”
What’s Next
This refresh is about building on what’s already here and setting the tone for what comes next. As improvements roll out, we’ll be sharing updates along the way and continuing to work closely with our tenants and partners to make sure Livery Place supports the way people want to work today.
This is just the start of the next chapter for Livery Place, and we’re looking forward to what’s ahead!
If you’re interested to find out more about our newly refurbished workspace then get in touch.